ONE POSTER, ONE SEASON, ONE ARTIST – FARGO

One poster, one season, one artist

It all began in 2023 with the idea of creating a strong and distinctive poster to promote the Minett Park season through a major advertising campaign.

Displayed throughout the country, particularly at bus shelters and in shopping centres, this first design proved to be a real success. Many people asked whether they could buy it as a poster or magnet, or even take home the copies displayed at bus shelters! This success inspired us to turn the idea into an annual tradition, entrusting each new season to a different visual style.

2023 – Fargo

We chose to work with Fargo, an agency that has been supporting us for many years with the “Anno 1900 – Steampunk Convention”. The main objective was to inspire people to come and discover the Minett Park. The steam locomotive therefore takes centre stage, immediately drawing the eye. Around it are several characteristic elements of the Fond-de-Gras: the historic railway station, the tracks and the nature surrounding the site. The presence of a family also highlights that the Minett Park is not only a heritage site, but a destination to experience and explore.

With its geometric shapes, retro colour palette and composition reminiscent of vintage travel posters, this first design laid the foundations for the series that would continue in the following years.

About the agency

Fargo is a Luxembourg-based communication and design agency located in Belval. Founded in 2006, it works in areas including visual identity, branding, graphic design, publishing and communication campaigns. The agency supports its clients from the initial development of an identity through to its adaptation across a wide range of communication materials.